Hugs make us happier, healthier and strengthen our relationships

We make clothing designed for hugging your close ones. Feel the warmth of their body as you hold them.

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Why we all need at least 8 hugs a day?

Find out more reasons here!

Watch our touchy touchy video

What our loving customers say


The perfect wedding present

"Be-with clothing is the perfect wedding present - original and so full of love! When two of my favourite people decided to get married, there was no hesitation about the wedding gift, it had to be be-with his and hers jumpers! The couple found the present very touching and extremely cosy. As far as I heard, the jumpers were the first thing they put on on their first morning as newly-weds and they keep wearing them happily ever after."

-Kristina Mazurenko

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An irreplaceable travel companion

"The be-with Cardigan is my favourite business travel attire, nothing matches the combination "comfortable and smart" better. I can wear it on the flight and go directly to my meetings. It is both warm and classy, which suits a Nordic business lady so perfectly." 

- Maija Kale

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The special dress

"Few dresses are special. That one, that your husband buys as an exceptional present. And you feel loved so much. That one, that you try and it fits like made for you. And you feel strong. Be loved, be brave, be-with."

- Zita Bindare

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Blog posts

Why human touch is so hard to replace

Why human touch is so hard to replace

A colleague of mine suggested reading this article since it is very close to our Brand's topic about receiving hugs. However, it turned out that it...
5  approaches to complaining that work!

5 approaches to complaining that work!

Complaining is a skill, so here are a few suggestions on how to complain more successfully! In this stressful and complicated time, when there is m...
Seven amazing things about our sense of touch

Seven amazing things about our sense of touch

Don’t underestimate the power of touch. It can convey emotion faster than words. It can affect how we feel, who we like and dislike, and even what ...

Featured on

Clothing for hugs

the most meaningful gift for your loved ones

Touch-through clothing

innovative secret passages for loving skin-on-skin touches

couple chemistry

long term relationships need the bonding hormone Oxytocin, simple touches release this hormone


strengthen relationships, release the bonding hormone Oxytocin and make us more confident, happier and healthier